Key Responsibilities:

Social Media Management:

• Create, schedule, and publish engaging content across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Monitor and respond to comments, messages, and interactions.
• Analyze social media performance metrics and prepare reports.
• Content Creation:
• Draft social media posts, email newsletters, and basic marketing copy.
• Collaborate on creative ideas for campaigns and promotions.
• Design simple graphics or visuals using tools like Canva.
• Email Marketing:
• Assist in creating and sending email campaigns using tools like Mailchimp or HubSpot.
• Maintain and update email subscriber lists.
• Monitor campaign performance, including open and click-through rates.

Market Research:

• Conduct research on competitors, target audiences, and trends.
• Support team efforts with insights and data to enhance campaigns.

Campaign Support:

• Collaborate with the marketing team on digital campaigns and projects.
• Track and report on campaign performance.

Qualifications and Skills:

• Basic understanding of digital marketing concepts and tools.
• Familiarity with social media platforms and basic analytics tools.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with design tools like Canva (preferred but not required).
• Strong written and verbal communication skills.
• Attention to detail, creativity, and a proactive attitude.